• 2013-06-18

    戛纳6单入围名单公布:大中华65支作品入围 - [创意潮]

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    http://www.blogbus.com/adwayne-logs/234557341.html

    北京时间6月17日18点,戛纳创意节对外公布了平面、户外、媒体、移动、公关以及创意特效6单元入围名单。据我们的前方记者报道,今年戛纳创意节正值举办60年之际,共吸引了来自92个国家35765件作品报名参加,比去年34301件作品增长1000余件,这也意味着今年将有更激烈的夺狮拼杀。
     
    据广告门统计,今年大中华区共有65支作品入围(含重复入围),与去年67支入围作品的成绩相比略有下降。其中平面和户外单元依然是大中华区最有希望夺狮的两个单元,入围作品分别为31支和15支。令人欣喜的是,今年大中华区在移动单元表现不俗,入围作品史无前例的达到9支。2011年,大中华在移动类0入围,2012年入围2支,呈现了逐年上升的趋势,足以体现国内在移动互联网领域创意和技术水平的提高。另外值得一提的是,今年大大中华在公关类单元终于突破去年0入围的局面,本单元上海、北京各贡献一枚作品入围。
     
    从17日起,戛纳创意节正式进入颁奖典礼环节,广告门将在现场对本届戛纳创意节进行全程直播及报道。更多现场精彩画面及最新的入围、获奖信息,还可请关注广告门
    2013戛纳专题
     
    部分作品稍后补充。另附各单元入围名单下载链接(移动平面户外媒体公关创意特效
     
    媒体类入围大中华区广告公司、作品名称及广告主:(括号内为入围单元类别)
     
    9支作品入围,上海4支,香港4支,北京1支
     
    BRING HAPPINESS HOME
    OMD上海 /BBDO上海
    PEPSICO
    Best Use of Screens

    BUILDING THE PEOPLE’S CAR
    VOLKSWAGEN GROUP CHINA
    PROXIMITY 北京 / GOODSTEIN & PARTNERS 北京
    Best Use of Branded Content & Sponsorship

    DIGITAL EARTH HOUR
    WWF CHINA
    BBH CHINA 上海
    Best Use of Digital Media
      


     
     

     
    ONE SECOND ONE MOVIE
    McCANN WORLDGROUP 香港
    MEI AH ENTERTAINMENT GROUP
    Best Use of Digital Media
    作品敬请期待
     
    NIKE GREATNESS
    WIEDEN+KENNEDY 上海
    NIKE
    Best Use of Social Media 
     

     

     
    QR COOKIES
    GREY GROUP 香港
    FOUR DIRECTIONS
    Retail and E-Commerce, including Restaurants 
     

     

     
    1000 STORES
    OGILVY & MATHER 上海
    YIHAODIAN
    Retail and E-Commerce, including Restaurants 
     

     

     
    I’M AMAZING
    DDB GROUP 香港
    McDONALD’S RESTAURANTS
    Retail and E-Commerce, including Restaurants 

    NFC CHARITY STICKERS
    CHEIL香港
    UNICEF HK
    Charities, Public Health & Safety, Public Awareness Messages
    作品敬请期待
     
     
    移动类入围大中华区广告公司、作品名称及广告主:(括号内为入围单元类别)
     
    8支作品入围,其中北京5支,上海1支,香港1支,台湾1支
     
    NFC CHARITY STICKERS
    CHEIL 香港
    UNICEF HK
    Activation by Location or Proximity
    作品敬请期待
     
    MISSING CHILDREN
    JWT 北京
    BAOBEIHUIJIA.COM
    Augmented Mobile Experience 

    #WINAGAINSTTHEELEMENTS#
    AKQA 上海 
    NIKE CHINA
    Social Media 

    GROUP ALARM
    CHEIL OPENTIDE 北京
    YILI MILK
    Products
    作品敬请期待
     
    THE LET’S CAFE MY LATTE ART PROJECT
    JWT TAIWAN 台北
    FAMILY MART
    Best Integrated Campaign Led by Mobile
    作品敬请期待
     
    SINGULAR MASTERPIECE
    OGILVY 北京
    VOLKSWAGEN
    Best Visual Design/Aesthetic

    公关类入围大中华区广告公司、作品名称及广告主:(括号内为入围单元类别)
     
    2支作品入围,其中上海1支,香港1支
     
    WELCOMING CHINESE AROUND THE WORLD
    KETCHUM 上海
    HILTON HOTELS AND RESORTS
    Travel, Tourism & Leisure
    作品敬请期待
     
    I’M AMAZING
    DDB GROUP 香港
    McDONALD’S RESTAURANTS
    Retail and E-commerce, including Restaurants

    创意特效类入围大中华区广告公司、作品名称及广告主:(括号内为入围单元类别)
     

     
    平面类入围大中华区广告公司、作品名称及广告主:(括号内为入围单元类别)
     
    31支作品入围,北京19支,上海6支,香港6支
     
    SUMO ELEPHANT
    JWT SHANGHAI 上海
    SAMSONITE
    Clothing, Footwear & Accessories
     
    WRESTLER BEAR
    JWT SHANGHAI 上海
    SAMSONITE
    Clothing, Footwear & Accessories
     
    SPEEDY DELIVERIES
    Y&R 北京
    SHANGHAI HH RETAIL CO.
    Retail Stores
     
    AUTHENTIC PRODUCTS
    Y&R 北京
    SHANGHAI HH RETAIL CO.
    Retail Stores
     
    GREAT SAVINGS
    Y&R 北京
    SHANGHAI HH RETAIL CO.
    Retail Stores
     
    GOLF
    OGILVY & MATHER GROUP香港
    BEIJING SPORTS RADIO
    Publications & Media
     
    HORSE RACING
    OGILVY & MATHER GROUP香港
    BEIJING SPORTS RADIO
    Publications & Media
     
    SOCCER
    OGILVY & MATHER GROUP 香港
    BEIJING SPORTS RADIO
    Publications & Media
     
    KNITTING
    Y&R 北京
    PENGUIN CHINA
    Publications & Media
     
    PAPARAZZI
    Y&R 北京
    PENGUIN CHINA
    Publications & Media
     
    CHEF
    Y&R 北京
    PENGUIN CHINA
    Publications & Media
     
    JOCKEY
    Y&R 北京
    PENGUIN CHINA
    Publications & Media
     
    ACUPUNCTURIST
    Y&R 北京
    PENGUIN CHINA
    Publications & Media
     
    FOOTBALLER
    Y&R 北京
    PENGUIN CHINA
    Publications & Media
     
    RABBIT
    OGILVY 北京
    PETA
    Public Awareness Messages
     
    MINK
    OGILVY 北京
    PETA
    Public Awareness Messages
     
    FOX
    OGILVY北京
    PETA
    Public Awareness Messages
     
    KNITTING
    Y&R北京
    PENGUIN CHINA
    Art Direction
     
    COOKING
    Y&R北京
    PENGUIN CHINA
    Art Direction
     
    SPEEDY DELIVERIES
    Y&R北京
    SHANGHAI HH RETAIL CO.
    Art Direction
     
    AUTHENTIC PRODUCTS
    Y&R北京
    SHANGHAI HH RETAIL CO.
    Art Direction
     
    GREAT SAVINGS
    Y&R北京
    SHANGHAI HH RETAIL CO.
    Art Direction
     
    FLY
    DDB GROUP 香港
    WESTONE
    Illustration
     
    BEES
    DDB GROUP香港
    WESTONE
    Illustration
     
    MOSQUITOS
    DDB GROUP香港
    WESTONE
    Illustration
     
    KNITTING
    Y&R 北京
    PENGUIN CHINA
    Typography
     
    COOKING
    Y&R 北京
    PENGUIN CHINA
    Typography
     
    EARLY RETIRE
    PUBLICIS SHANGHAI上海
    TAIPEI WOMEN’S RESCUE FOUNDATION
    Photography
     
    CHEAP FLESH
    PUBLICIS SHANGHAI上海
    TAIPEI WOMEN’S RESCUE FOUNDATION
    Photography
     
    SUMO ELEPHANT
    JWT SHANGHAI 上海
    SAMSONITE
    Art Direction
     
    WRESTLER BEAR
    JWT SHANGHAI上海
    SAMSONITE
    Art Direction
     
     
    户外类入围大中华区广告公司、作品名称及广告主:(括号内为入围单元类别)
     
    15支作品入围,北京8支, 上海3支, 香港4支
     
    FRISBEE
    JWT 香港
    ENERGIZER HONG KONG
    Cosmetics & Beauty, Toiletries & Pharmacy
     
    GOLF
    JWT 香港
    ENERGIZER HONG KONG
    Cosmetics & Beauty, Toiletries & Pharmacy
     
    KNITTING
    Y&R北京
    PENGUIN CHINA
    Publications & Media
     
    COOKING
    Y&R北京
    PENGUIN CHINA
    Publications & Media
     
    SHOWERING
    Y&R北京
    PENGUIN CHINA
    Publications & Media
     
    ROUND
    Y&R 北京
    UNICEF CHINA
    Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
     
    TRIANGLE
    Y&R 北京
    UNICEF CHINA
    Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
     
    OBAMA
    BBDO CHINA北京
    MARS
    Foods
     
    ALI
    BBDO CHINA北京
    MARS
    Foods
     
    ESTELLA
    LEAGAS DELANEY上海
    ARTISAN FRAMES
    Clothing, Footwear & Accessories
     
    HERBERT
    LEAGAS DELANEY SHANGHAI
    ARTISAN FRAMES
    Clothing, Footwear & Accessories
     
    VINTAGE CAR
    GREY GROUP CHINA 北京
    GARMIN
    Cars & Automotive Services
     
    REAL.GOOD.
    TBWA上海
    McDONALD’S CHINA
    Retail Stores, Restaurants & Fast Food Outlets
     
    I’M AMAZING
    DDB GROUP香港
    McDONALD’S RESTAURANTS
    Bars, Restaurants & Stores, etc.
     
    CAGE HOME INTEGRATED CAMPAIGN
    PUBLICIS香港
    SOCIETY FOR COMMUNITY ORGANIZATION
    Integrated campaigns led by Outdoor
    来源:广告门

     

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