• 2013-06-07

    案例分享:“Ogilvy & Mather Brazil:Billboard: Fan Check Machine” - [跨界案例]

    版权声明:转载时请以超链接形式标明文章原始出处和作者信息及本声明
    http://www.blogbus.com/adwayne-logs/234381732.html

    Not every music fan reads Billboard Magazine, but every music fan has music on their phone, so we created a magazine dispenser that gives away a free magazine if you prove you are a fan of the artist on the cover of Billboard Magazine. How? Using your phone. If you’re a fan of the artist on our cover, plug your iPhone into the Fan Check Machine and let it analyze your music library (NO APP NEEDED). If the machine finds more than 20 songs by the artist on the cover of Billboard, you get the magazine for free.


    Credits
    Advertising Agency: Ogilvy & Mather, Brazil
    Client: Billboard Magazine
    Creative Vice President: Anselmo Ramos
    Executive Creative Director: Roberto Fernandez
    Creative Director: Guiga Giacomo
    Art Director: Guiga Giacomo
    Copywriter: Brux

    来源:端木传龙-数字重陈

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